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03/2016 - Present
UI/UX Sr. Product Designer
AT&T
DALLAS, USA
Company achievement-User Centric Product Designs: Company achievement User-Centric Product Designs: Spearheaded user research, Analyzed data analysis and competitor analysis to inform user-centered design decisions. Produced detailed mockups in Figma for all screen templates, charts, and graphs to ensure an optimal user experience. Designed and developed visually appealing and user-friendly interfaces across various screen sizes using AI. Ensured design consistency by adhering to established guidelines and promoting brand identity. Elevated user engagement by highlighting new product features through strategic UX/UI design, resulting in a 35% surge in digital hot leads interested in our solutions. A 75% lift in organic traffic–Improved conversion rates, thanks to a seamless user UX/UI experience driven by 125% faster page load times.
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2016 - 2018
associate design director
Citrix Systems
SANTA BARBARA, USA
Company achievement Innovative New Features: Designed and crafted user-centric, visually engaging, and performant interactive experiences for web and mobile. Conceptualized, designed, and upgraded responsive web pages and animations that prioritized user engagement, aesthetics, usability, and speed. Partner with design teams, Assembled and ensured design consistency and brand adherence while highlighting new product features for maximum impact, resulting in a 20% increase in customer engagement and a 10% fewer drop-offs. Conducted user research and competitor analysis to inform user-centered design decisions and recommend optimal solutions to clients. Collaborated with marketing teams to integrate marketing campaigns into online digital campaigns, creating a cohesive brand experience. Delivered detailed mockups for all screen templates, charts, and graphs, ensuring optimal user experience across devices.
02/2015 - 01/2016
UI/UX Product Designer
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06/2006 - 02/2015
Sr. Graphic designer
DAllas Area rapid Transit (DART)
DALLAS, USA
Company Achievements Transit Opening Advancements: Diverse Client Experience: Successfully designed and executed marketing strategies for a wide variety of hotel and casino clients, tailoring solutions to meet their unique needs and goals. Strategic Communication: Developed and implemented comprehensive communication programs that effectively engaged target audiences and drove positive brand perception. Efficient Project Management: Consistently met tight deadlines while maintaining high-quality standards for marketing and creative deliverables. Creative Campaign Development: Created innovative and compelling marketing materials that effectively promoted clients' products and services, driving increased brand awareness and customer engagement. Streamlined Production: Coordinated the production process from start to finish, ensuring timely delivery of high-quality print materials, including magazine and newspaper insertions. Collaborative Partnerships: Successfully collaborated with photographers and other creative professionals to produce visually stunning and impactful marketing assets.
about me
With over 10 years of experience, I'm a UI/UX Visual designer passionate about crafting user-centered interfaces that resonate with users and achieve business objectives. I excel at user research, prototyping, and collaborating with cross-functional teams (Product Managers and Stakeholders) to translate user needs into intuitive and visually appealing designs. My passion lies in bridging the gap between user satisfaction and business goals through strategic UI/UX design solutions.
My Communication Design degree from the University of North Texas provided a strong ux/ui foundation, and I've gained experience working with diverse clients – AT&T, Rexel, Citrix Systems, Walmart Corp, Pepsico and other large companies, has equipped me to solve a wide range of design problems. I approach every project with an eagerness to learn and a drive to deliver effective solutions.
Phone
469-569-9578
Website
www.pikfresh.com
tomiboyusa@gmail.com
