AT&T Business Redesign

AT&T helps mid-sized and large organizations thrive with a comprehensive suite of communication and network solutions. We understand the unique needs and offer a range of options to keep customers connected, secure, and efficient.

The AT&T comprehensive network solutions offer a robust foundation for our customers businesses. Benefit from our expansive fiber and 5G networks, integrated communication platforms, advanced cybersecurity features, and customizable network designs.

Creating new style guidelines

created a unified style guide that adheres to AT&T's latest design system

Within the Aleck Sans font family, I focus primarily on the medium and light weights to help build a recognizable and consistent visual identity.
The other weights of Aleck Sans are available for functional purposes such as increasing legibilty at small sizes but should not be used in a primary role.

Craft a primary Color and agile spectrum

Our primary colors are AT&T Blue, AT&T Black, and AT&T White. Our core color, AT&T Blue, is a powerful signal of our brand and should be present in every communication.

We developed the Agile Spectrum, a cohesive color palette consisting of six hues ranging from light to dark, anchored by our signature AT&T Blue. This spectrum serves as the foundation of our branding, seamlessly integrated into every aspect of our visual identity. From the smallest icons to the largest visuals, the Agile Spectrum ensures a unified and recognizable brand experience across all platforms.

Created new compelling Icons

We revitalized our icon library with a bold new collection of multicolor icons. These vibrant designs aren't just visually appealing; they're powerful tools that strategically highlight key benefits and captivate your audience. By injecting a burst of color and creativity into each icon, we've elevated their impact, making them impossible to miss. .

Created a editorial photo style

I craft and select visually captivating and narrative-driven editorial photo styles that use stunning imagery to tell unforgettable stories. My approach is designed to evoke strong emotions and leave a lasting impression on the audience. By emphasizing storytelling, I offer a comprehensive solution for brands and publications aiming to engage their viewers on a deeper level, going beyond mere aesthetics.

Improving functionality and styling across components

At AT&T We focused on enhancing navigation, search, modals, forms, and other functionalities that were malfunctioning and lacking WCAG compliance . This included:

Visual refresh: We redesigned the tile buttons to be more visually appealing and easier to interact with by incorporating prominent visuals and clear click states.
Improved modal experience: We added a cancel icon to modals for a more user-friendly experience.
Conciseness: We condensed lengthy text into shorter, more readable pieces. Additionally, we converted long links into tile buttons to comply with WCAG compliance standards.

Enhanced Services and Benefits Across AT&T Products

We've made it easier than ever for our customers to understand the value of our products. Our team has created new features and service components, and we've redesigned our product pages to clearly showcase how these benefits will improve your experience. Navigating our pages is now intuitive, allowing customers to quickly discover the information most relevant to them.

The Results and final products

New AT&T Business site Attracted more qualified leads by showcasing AT&T Business expertise , resulting in a surge of 35% lift in digital hot leads interested in our solutions. 75% lift in organic traffic, Improved conversion rates by providing a seamless user visual experience by 125% faster page load times. Strengthen brand reputation with a modern and professional website.

We integrated benefitable components with features and services directly on our product pages. This provided several key benefits: Frictionless Product and Service Interest: Customers can now effortlessly view products and services of interest while they continue browsing, seeking learning resources, or seeking further products. Lead Capture & Retargeting: The learn more feature functions as a valuable lead capture mechanism. Users can be prompted to enter learn more, enabling future communication and potential retargeting communication. Enhanced User Experience: The contact us forms by allowing seamless product information, facilitating the user's eventual contact with a sales team for potential purchase decision.

Outcome: Strategically designed components improved user experience while simultaneously creating avenues for increased engagement, lead capture, and ultimately, higher conversion rates.